Securing the Perfect Space for Suli Divine Beauty & Spa

Finding the right location for a new business is often one of the biggest hurdles for entrepreneurs. For Suleica Devine, this challenge was amplified by the ongoing pandemic and the limited availability of commercial spaces in Custom House, London. The search for a venue that fit her vision for Suli Divine Beauty & Spa was long and filled with setbacks, but Suleica’s determination never wavered.

Years went by without finding a suitable space, and just when things seemed bleak, an opportunity presented itself in 2023. Suleica learned about available units at 29 and 31 Freemasons Road. The location was perfect—a vibrant part of the community she had long been a part of. She applied through the Council’s Regeneration Hub, a program designed to support local entrepreneurs and give new businesses a chance to flourish.

The selection process was intense, involving interviews and viability assessments. Suleica’s vision for her salon, combined with her strong desire to give back to the community, made her a standout candidate. In a moment that felt like destiny, she was chosen as the new tenant, marking a significant milestone in her entrepreneurial journey.

This achievement wasn’t just about securing a space; it was about turning a long-held dream into reality. It symbolized a fresh start and the culmination of years of planning and perseverance. Suleica’s story is a powerful example of how patience and persistence can open doors, even in the face of seemingly insurmountable challenges.